OUR STORY
Two groomers.
One shared vision.
Dogality began with Marta and Veronica — two professional groomers who believed dog haircare could be cleaner, gentler, and more thoughtfully made.
Veronica Co-Founder
Marta Co-Founder
HOW IT STARTED
An unexpected meeting in 2016.
Every great partnership has a beginning. For Marta and Veronica, it started with an unexpected meeting at a well-known East Coast dog expo in early 2016.
Both were seasoned professional groomers, and from the beginning, their personalities, experience, and shared vision for innovation made them click.
Their friendship quickly grew around one idea: dogs deserved a new standard of coat care — one rooted in professional knowledge, thoughtful ingredients, and everyday practicality.
From years of experience came Dogality.
After years of grooming in New York City, countless conversations with clients, deep research, a global pandemic, two children, and a cross-country move for Veronica, Marta and Veronica brought their knowledge together to create Dogality.
Built from the synergy between human-grade ingredients and a true understanding of dog coat needs, Dogality was developed as a botanical soap line made with essential oils, sustainable butters, and thoughtfully selected ingredients.
Dogality represents a commitment to pure, effective, sustainable, and dog-safe care — a minimal botanical approach to dog haircare that favors balance, mildness, and intention.