ABOUT US

HOW IT STARTED

This story begins with an unexpected meet up at the beginning of 2016.

 

Its protagonists, Marta and Veronica, both seasoned Professional Groomers, met while both were cruising around a famous east-coast Dog Expo. Their personalities and vision for innovation made them click right from the start.

Since the very beginning of their friendship they were dreaming to introduce a whole new dimension on how to treat dog hair.

 

After years of professional experience in New York City, hours of feedback from clients, lots of research, a global pandemic, two children and a cross-country move for Veronica, these two women decided to combine their knowledge to create their own brand. 

From the synergy between Human-Grade Ingredients and an extensive knowledge of dog coat needs, Dogality was created.

What they developed is a fully Human-Grade Ingredients Soap Line made only with botanicals, essential oils and sustainable butters.

Their experience in the Grooming Industry, combined with a highly knowledgeable lab team, has led them to a premium evolution in the field of dog-care.

A minimal & sustainable botanical approach to dog’s haircare that favors limited ingredients, mildness and balance.

 

 

Dogality represents the commitment to pure, effective, sustainable and dog-safe care.